Also by Debbie Fliehman
Customer Retention through Quality Leadership - the Baxter Approach
Make Success Happen accelerates your journey along a marketing plan learning curve while providing concrete, action steps and specific examples.
Through the management of Creative Technical Resources, her book, workshops, and speaking engagements, Fliehman shares her marketing expertise and insights in marketing communication; advertising; sales promotion; public relations; conventions; tradeshows; special events; public speaking; management consulting; strategic planning; publications; training and education; audio and video production; and budgeting. Through her seven step process, you will learn how to:
organize a team
develop purpose statements
create a corporate identity
identify customer opportunities
select marketing activities
prepare a budget, and implement and evaluate your marketing plan
As a bonus, Fliehman has included a chapter on how to build a graphic standards manual.
"This book is a great resource for your business, no matter what stage you're in."
"This is a must-read for anyone looking for a step-by-step process to putting a marketing plan together. Whether you're a start-up or billion-dollar corporation, make sure you have this book on your bookshelf!"
"Debbie Fliehman is one of the most thorough and effective marketing professionals I have ever dealt with."
"My experience with Debbie Fliehman is nothing short of amazing. Her insights and contributions toward the development of creative solutions and expanding opportunities must be embraced."
"I was immediately captivated by Debbie's depth of knowledge and creative presentation on developing and executing a marketing plan."
"Debbie is a breath of fresh air in the confusing world of marketing. Her seven-step process is logical, incisive and productive. Everyone can use her advice."
"Just when you think you've seen it all, Debbie presents examples, stories, ideas, and strategies designed to energize your efforts and improve your marketing results."