In Make Success Happen, Deborah Galiffa Fliehman, marketing expert, accelerates your journey along a marketing plan learning curve.
Unlike many business books, Make Success Happen provides concrete, actional steps and specific examples.
Through her seven step process, you will learn how to:
organize a team
develop purpose statements
create a corporate identity
identify customer opportunities
select marketing activities
prepare a budget, and
implement and evaluate your marketing plan.
Fliehman shares her extensive knowledge and experience in marketing communication; advertising; sales promotion; public relations; conventions, tradeshows, and special events; public speaking; management consulting; strategic planning; publications; training and education; audio and video production; and budgeting.
Through the management of Creative Technical Resources, her book, workshops, and speaking engagements, Fliehman shares her marketing expertise and insights with others.
As a bonus, Fliehman has included a chapter on how to build a graphic standards manual.
"My experience with Debbie Fliehman is nothing short of amazing. Her insights and contributions toward the development of creative solutions and expanding opportunities must be embraced."
"I was immediately captivated by Debbie's depth of knowledge and creative presentation on developing and executing a marketing plan."
"Debbie is a breath of fresh air in the confusing world of marketing. Her seven-step process is logical, incisive, and productive. Everyone can use her advice."
"Just when you think you've seen it all, Debbie presents examples, stories, ideas, and strategies designed to energize your efforts and improve your marketing results."
"Debbie Fliehman is one of the most thorough and effective marketing professionals I have ever dealt with."
"This book is a great resource for your business, no matter what stage you're in."
"This is a must-read for anyone looking for a step-by-step process to putting a marketing plan together. Whether you're a start-up or billion-dollar corporation, make sure you have this book on your bookshelf!"